#015 What Every Author Website Really Needs with Designer Kate Cross

Your author website shouldn't just sit there looking pretty—it should work for you. In this episode, I chat with web designer and strategist Kate Cross, who specializes in creating websites that actually help authors sell books, grow newsletters, and connect with readers.

We get into the good stuff, including:

• Why “just having a website” isn’t enough anymore

• How to design a homepage that hooks readers instantly

• The must-have features every author site should include (no, a blog isn't always one of them!)

• Common website mistakes that make authors look unprofessional

• Tips for monetizing your author brand—yes, even if you're just starting out

Kate also shares her thoughts on the best platforms (Wix vs. Squarespace vs. WordPress), how to build a site that reflects your genre and personality, and why you might be scaring off potential readers with your contact form (yikes).

Whether you're DIY-ing your website or ready to hire a pro, this episode is packed with practical tips that’ll help you turn your digital home into a powerhouse for your author career.

You can find Kate Cross on Instagram @guidedwebdesign and her website is guidedwebdesign.com.

Resources mentioned:

Kate’s favorite narrator is Imogen Church! 
Squarespace
Wix
WordPress
Shopify
Pinterest course for authors: https://writersparkacademy.podia.com/pinterest-power-for-authors